Which of the following are features of mass communication? A. Face-to-face B.…

Concept

Mass communication uses technology or organized media to send standardized messages from an institutional or professional source to a large, dispersed audience.

Its usual characteristics are public reach and rapid dissemination rather than private, face-to-face exchange.

Application

1. Face-to-face exchange normally requires sender and receiver to share a direct setting, so it characterizes interpersonal communication.

2. Private exchange restricts access to a limited receiver group, whereas mass communication addresses a public audience.

3. Public communication makes a message available to a broad and heterogeneous audience.

4. Rapid dissemination is enabled by electronic, broadcast, and digital media that distribute a message quickly at scale.

5. A professional source reflects the organized institutions and trained practitioners that commonly produce mass-media messages.

Contrast

• The combination of face-to-face exchange, private circulation, and public reach mixes two interpersonal characteristics with one mass-communication characteristic.

• The combination of private circulation, public reach, and rapid dissemination retains private circulation, which conflicts with mass communication’s public reach.

• The combination of public reach, rapid dissemination, and professional sourcing contains the three mass-communication features stated here.

• The combination of face-to-face exchange, private circulation, and professional sourcing describes a direct, restricted exchange even though its source may be professional.

Result

Therefore, the applicable features are public reach, rapid dissemination, and professional sourcing; the matching combination is the one containing those three features.