Which of the following are true in the case of audience for analog media? They…
2023
Which of the following are true in the case of audience for analog media? They are:
A. Personally addressable
B. Active campaigners
C. Large
D. Heterogeneous
E. Anonymous
Choose the correct answer from the options given below
Answer: D. C, D, E only — ConceptTraditional analog mass media use a one-to-many communication structure. Their audience is treated as a mass rather than as individually identified…
- A.
A, B, C only
- B.
B, C, D only
- C.
A, B, E only
- D.
C, D, E only
Show answer & explanation
Correct answer: D
Concept
Traditional analog mass media use a one-to-many communication structure. Their audience is treated as a mass rather than as individually identified participants.
A mass audience is characteristically large, socially heterogeneous, and anonymous. Personal addressability and active campaigning are associated with interactive or networked media participation.
Application
Statement C describes scale: the audience is large.
Statement D describes composition: the audience is heterogeneous.
Statement E describes identifiability: audience members are anonymous to the sender and usually to one another.
Contrast
A, B, C includes personal addressability and active campaigning, which are interaction-based traits, along with large scale.
B, C, D includes active campaigning, an interaction-based trait, with the mass-audience traits of scale and diversity.
A, B, E includes personal addressability and active campaigning while omitting the mass-audience traits of scale and diversity.
C, D, E brings together the three mass-audience traits: large scale, heterogeneity, and anonymity.
Cross-check
The one-to-many model does not require the sender to identify or mobilize each recipient individually; it reaches a broad and varied public. Therefore, the applicable statements are C, D, and E.