The post-modern mass media have the characteristics of : (A) Immobility (B)…
2024
The post-modern mass media have the characteristics of :
(A) Immobility
(B) Mobility
(C) Globalisation
(D) Simulation
(E) Linearity
Choose the correct answer from the options given below :
Answer: B. (B), (C), (D) Only — Concept Media theory separates the modern, industrial broadcast-era media condition from the post-modern, digital and networked one through a small set of…
- A.
(A), (B), (C) Only
- B.
(B), (C), (D) Only
- C.
(C), (D), (E) Only
- D.
(A), (C), (E) Only
Show answer & explanation
Correct answer: B
Concept
Media theory separates the modern, industrial broadcast-era media condition from the post-modern, digital and networked one through a small set of defining traits. Post-modern mass media are described as mobile (messages, devices and audiences are no longer tied to one fixed place, machine or transmission slot), globalised (media flows compress time and space and circulate across national boundaries), and governed by simulation — Baudrillard’s term for signs and images that no longer stand for a prior reality but generate a self-referential hyperreality.
The modern condition is the mirror image: media anchored to a fixed site, press run or broadcast schedule, nationally bounded, and linear — a one-way sequence running from a single source to a mass audience.
Application
Each trait listed in the stem is tested against that distinction:
Listed trait | Media condition it belongs to |
|---|---|
(A) Immobility | Modern — the press run, the cinema hall, the fixed terrestrial broadcast slot; reception happens at a set place and time. |
(B) Mobility | Post-modern — portable, time-shifted content that travels with the user across phones, screens and platforms. |
(C) Globalisation | Post-modern — satellite, cable and networked flows circulate the same content worldwide, across national borders. |
(D) Simulation | Post-modern — image and sign generate a hyperreality that no longer refers back to an original (Baudrillard). |
(E) Linearity | Modern — a fixed one-way sequence from sender to receiver; post-modern media are non-linear, hypertextual and interactive. |
Cross-check
The set naming immobility, mobility and globalisation puts two mutually exclusive traits side by side and keeps immobility, which theory assigns to the modern condition.
The set naming globalisation, simulation and linearity keeps linearity, the one-way transmission sequence of modern media.
The set naming immobility, globalisation and linearity keeps two modern traits and omits both mobility and simulation.
The set naming mobility, globalisation and simulation is the only combination made up entirely of post-modern traits.
Result
The post-modern characteristics among those listed are Mobility, Globalisation and Simulation, so the accepted combination is “(B), (C), (D) Only”.