Which of the following are features of mass communication? A. Structured…
2023
Which of the following are features of mass communication?
A. Structured institutional system
B. Complex process of reproduction
C. Commodification of messages
D. Personalized way of communication
E. Space-time constraint
Answer: A. A, B, C only — ConceptMass communication is an institutional, technologically mediated process that produces and distributes standardized messages for large, dispersed…
- A.
A, B, C only
- B.
B, C, D only
- C.
C, D, E only
- D.
B, D, E only
Show answer & explanation
Correct answer: A
Concept
Mass communication is an institutional, technologically mediated process that produces and distributes standardized messages for large, dispersed audiences.
Its industrial form relies on organized production, repeatable reproduction, and circulation of messages as commodities; it is not defined by personalized exchange or by requiring sender and audience to share the same place and time.
Application
A describes an organized institutional system: mass-media messages are produced through formal organizations, roles, technologies, and routines.
B describes a complex process of reproduction: one message is technically reproduced and distributed at scale across many copies or channels.
C describes commodification: media messages can be packaged, circulated, sold, sponsored, or monetized within a media economy.
D describes personalized communication directed to a particular individual; mass communication ordinarily addresses a large, heterogeneous audience through standardized content.
E describes dependence on shared space and time; mass media instead extend communication across distance and allow distribution or reception at different times.
Contrast
A, B, C only groups institutional organization, scalable reproduction, and message commodification—the three mass-production mechanisms stated in the list.
B, C, D only combines scalable reproduction and market circulation with recipient-specific exchange.
C, D, E only combines market circulation with recipient-specific exchange and dependence on co-presence or simultaneity.
B, D, E only combines scalable reproduction with recipient-specific exchange and dependence on co-presence or simultaneity.
Result
Therefore, the applicable statements are A, B, and C only.