Which of the following factors affect mediated persuasion? A. Extended media…
2023
Which of the following factors affect mediated persuasion?
A. Extended media reach
B. Round-the-clock communication
C. Media differences
D. Audience fragmentation
E. Message characteristics
Choose the correct answer from the options given below:
Answer: C. C, D, E only — ConceptIn mediated persuasion, outcomes depend on how a medium presents a message, how audiences are divided across channels, and how the message itself is…
- A.
A, B, C only
- B.
B, C, D only
- C.
C, D, E only
- D.
A, B, E only
Show answer & explanation
Correct answer: C
Concept
In mediated persuasion, outcomes depend on how a medium presents a message, how audiences are divided across channels, and how the message itself is designed. Distribution conveniences such as broad reach or continuous availability describe access to communication, not the direct persuasive variables identified in this classification.
Application
Applying that distinction to the five statements, media differences change how appeals are conveyed; audience fragmentation changes which segments receive and interpret them; and message characteristics shape the appeal, framing, and content. Therefore the applicable set is media differences, audience fragmentation, and message characteristics.
Contrast
Extended media reach, round-the-clock communication, and media differences combine two access capabilities with one medium-dependent persuasion variable.
Round-the-clock communication, media differences, and audience fragmentation combine an availability feature with two variables that shape mediated persuasion.
Media differences, audience fragmentation, and message characteristics cover the medium, the audience structure, and the message—the three direct dimensions in the classification.
Extended media reach, round-the-clock communication, and message characteristics combine two distribution conveniences with one message-dependent persuasion variable.
Cross-check
A category cross-check gives the same result: media differences concern the medium, audience fragmentation concerns the receiver structure, and message characteristics concern the message, whereas extended reach and round-the-clock communication concern how widely or continuously communication can be delivered.
Thus, the answer is media differences, audience fragmentation, and message characteristics.