Identify the correct sequence of the following elements in the mass…
2022
Identify the correct sequence of the following elements in the mass communication process.
(A) Selective exposure
(B) Selective attention
(C) Cognitive dissonance
(D) Congruent information
(E) Confirmation of bias
Choose the correct answer from the options given below:
Answer: B. A, E, C, B, D — ConceptAudience selectivity explains how people filter mass-media messages through existing beliefs and the desire for cognitive consistency. The process…
- A.
B, A, D, C, E
- B.
A, E, C, B, D
- C.
C, D, E, B, A
- D.
E, C, A, B, D
Show answer & explanation
Correct answer: B
Concept
Audience selectivity explains how people filter mass-media messages through existing beliefs and the desire for cognitive consistency.
The process moves from choosing exposure, through belief-confirming processing and dissonance management, to focused attention on congruent information.
Application
Selective exposure: the audience first chooses which messages or sources to encounter.
Confirmation bias: within that exposure, existing beliefs favour information that supports them.
Cognitive dissonance: conflicting information creates psychological tension that the audience seeks to reduce.
Selective attention: attention is then concentrated on message elements that ease that tension.
Congruent information: the retained information is consistent with the audience’s prior attitudes.
Cross-check
The chain is coherent because exposure precedes attention, and the final information is congruent only after belief-based selection and dissonance reduction have operated.
Therefore, the sequence is A → E → C → B → D: Selective exposure → Confirmation bias → Cognitive dissonance → Selective attention → Congruent information.