When older media find new functions because their earlier functions are taken…

2024

When older media find new functions because their earlier functions are taken over by new technologies, the phenomenon is known as

Answer: A. Functional displacementConcept: In media ecology a new communication technology rarely wipes out an older medium. The newcomer absorbs some of the functions the older medium used to…

  1. A.

    Functional displacement

  2. B.

    Alternative journalism

  3. C.

    Existentialism

  4. D.

    Experimentalism

Show answer & explanation

Correct answer: A

Concept: In media ecology a new communication technology rarely wipes out an older medium. The newcomer absorbs some of the functions the older medium used to perform, and the older medium survives by re-specialising in the functions the newcomer serves less well. This adaptive re-allocation of roles across a media system is called functional displacement.

Application: The stem states that earlier functions are taken over by new technologies and that the older media consequently find new functions, which is precisely that re-allocation. Radio is the standard illustration: after television took over evening family drama and variety, radio re-specialised around music formats, talk shows, hourly news bulletins and mobile or in-car listening. Print followed the same path, moving from breaking news towards analysis, investigation and background once broadcast and later online media took over immediacy.

Cross-check — how the other terms in the set are used:

  • Alternative journalism describes who produces news and on what value base: community, activist and citizen producers working outside mainstream commercial or state structures. It names a mode of news production, not a transfer of roles between media.

  • Existentialism is a philosophical movement (Kierkegaard, Sartre, Camus) built around individual existence, freedom, choice and the personal making of meaning. It belongs to philosophy, not to media theory.

  • Experimentalism is an outlook in art, science and education that treats trial and open-ended experiment as the route to knowledge or form. It names a method of enquiry, not a shift in media roles.

Result: the phenomenon described in the stem is functional displacement.

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