Which of the following are the features of narrowcasting? A. Large area of…
2023
Which of the following are the features of narrowcasting?
A. Large area of reach
B. Weak reception
C. Limited reach in terms of geographical area
D. Noise free
E. Appropriate for specialised media channels
Choose the correct answer from the options given below:
Answer: D. C, D, E only — ConceptNarrowcasting is the deliberate delivery of content to a small, well-defined audience rather than to the widest possible public. Its defining logic is…
- A.
A, B, C only
- B.
B, C, D only
- C.
A, C, D only
- D.
C, D, E only
Show answer & explanation
Correct answer: D
Concept
Narrowcasting is the deliberate delivery of content to a small, well-defined audience rather than to the widest possible public. Its defining logic is audience segmentation: limited reach and channel specialization improve relevance for the target group.
Reception strength is a technical condition, not an inherent feature of narrowcasting. Similarly, a large undifferentiated reach belongs to the logic of broadcasting, not narrowcasting.
Application
Statement C describes limited geographical reach, which follows directly from targeting a bounded audience.
Statement D describes low-noise, audience-focused programming, which reflects reduced irrelevant content for the selected group.
Statement E links narrowcasting with specialised media channels designed for particular interests or communities.
Contrast
Statement A describes a large area of reach, which conflicts with the bounded audience scope of narrowcasting.
Statement B concerns weak reception; signal strength is not what distinguishes narrowcasting from broadcasting.
Cross-check
The three selected statements cover the three relevant dimensions—geographical scope, targeted content, and channel specialization—without treating transmission quality as a defining property.
Result
Therefore, the applicable statements are C, D and E only.