Given below are two statements: Statement I: There is an argument that the…
2023
Given below are two statements:
Statement I: There is an argument that the emergence of cable and television audiences has brought in more personalised and interactive media culture.
Statement II: Within an integrated communication system, messages do not acquire the elements of communicability and socialisation.
In the light of the above statements, choose the correct answer from the options given below:
Answer: C. Statement I is true but Statement II is false — ConceptMass media audiences are not completely uniform. The expansion of cable and television multiplies channels, segments audiences, and increases viewer…
- A.
Both Statement I and Statement II are true
- B.
Both Statement I and Statement II are false
- C.
Statement I is true but Statement II is false
- D.
Statement I is false but Statement II is true
Show answer & explanation
Correct answer: C
Concept
Mass media audiences are not completely uniform. The expansion of cable and television multiplies channels, segments audiences, and increases viewer choice, which can move media culture toward greater personalisation and interaction.
An integrated communication system links media channels and social contexts. Such integration helps messages circulate, become communicable, and participate in socialisation rather than preventing those processes.
Application
Statement I is deliberately framed as an argument about the emergence of cable and television audiences. Channel multiplication, audience segmentation, and expanded choice support the claim that media culture became more personalised and interactive. Therefore, Statement I is true.
Statement II denies that integrated systems give messages communicability and socialisation. Integration enables messages to move across channels and social settings, so this denial reverses the normal effect of integration. Therefore, Statement II is false.
Cross-check and contrast
Both statements true: this accepts the audience-fragmentation claim but incorrectly treats integration as preventing communicability and socialisation.
Both statements false: this incorrectly rejects the audience-fragmentation claim while correctly rejecting the claim that integration prevents communicability and socialisation.
Statement I true but Statement II false: this recognises audience segmentation and choice while recognising that integration supports message circulation and socialisation.
Statement I false but Statement II true: this rejects the audience-fragmentation claim and treats integration as preventing communicability and socialisation.
Result
Thus, Statement I is true, but Statement II is false.