Which of the following are the benefits of interactive technology-oriented…
2024
Which of the following are the benefits of interactive technology-oriented media ?
(A) Master-Slave architecture
(B) Passive audience
(C) Enhancement of individualism
(D) Democratic decentralisation
(E) Permits creativity
Choose the correct answer from the options given below :
Answer: C. (C), (D), (E) Only — Concept: Interactive media are two-way, many-to-many channels in which the receiver can also originate, edit and circulate a message. Their defining gain over…
- A.
(A), (B), (C) Only
- B.
(B), (C), (D) Only
- C.
(C), (D), (E) Only
- D.
(A), (D), (E) Only
Show answer & explanation
Correct answer: C
Concept: Interactive media are two-way, many-to-many channels in which the receiver can also originate, edit and circulate a message. Their defining gain over one-way broadcast media is that control over what gets produced and distributed moves from a single central sender to the individual user.
Application: Each trait listed in the question is tested against that definition of interactivity.
Trait listed in the question | What it describes |
|---|---|
Master-Slave architecture | A hierarchy in which one controlling unit issues instructions and the subordinate units only execute them; the flow runs one way, outward from the centre. |
Passive audience | An audience that only receives and consumes the message, with no channel through which to reply, produce or redistribute. |
Enhancement of individualism | Each user selects, personalises and schedules media on their own terms instead of following one broadcast schedule imposed on everyone. |
Democratic decentralisation | The power to publish is spread across many independent nodes instead of being held by a single gatekeeping centre. |
Permits creativity | Users can author, remix and publish their own content with the very tools they consume with. |
Cross-check: Master-Slave architecture and Passive audience both describe a one-way hierarchy in which the audience cannot talk back, which is exactly the condition interactivity removes; neither therefore belongs among the gains of interactive media. The other three follow directly from two-way access, so they do.
Result: Among the traits listed, the benefits of interactive technology-oriented media are Enhancement of individualism, Democratic decentralisation and Permits creativity — statements (C), (D) and (E).