In the post-information age, information is highly:

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Accepted Answer

Correct answer: C — Concept: Media eras are distinguished by how narrowly a message can be aimed at the person who receives it. Nicholas Negroponte, in Being Digital (1995), separates the mass-media stage — in which one identical message is broadcast to a large, undifferentiated audience — from the stage that follows it, which he calls the post-information age. What defines the later stage is individual addressability: digital systems hold a profile of each receiver (location, history, stated preferences), so a message can be assembled for one named person rather than for a crowd. Negroponte states the property directly: "In the post-information age, we often have an audience the size of one … Everything is made to order, and information is extremely personalised." Application: The stem asks what property information itself takes on in that stage. Because the delivery system knows who is on the other end, the content it delivers is selected and shaped for that individual — it is personalised. Personalised is therefore the property the term post-information age is built on. Cross-check — what each offered property would describe: Property What it would describe Homogeneous One uniform message reaching every receiver unchanged. That is the mass-broadcast arrangement the post-information age is defined against, not the property it introduces. Communitarian Content pitched at the shared values of a group. The address is still collective, so it does not reach the level of the single receiver that Negroponte describes. Personalised Content assembled for one identified individual from what is known about them. This matches "an audience the size of one". Impersonal Content bearing no relation to who receives it. That is the opposite of an audience the size of one. So information in the post-information age is highly personalised.

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A. Homogeneous

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B. Communitarian

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C. Personalised

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D. Impersonal

Property	What it would describe
Homogeneous	One uniform message reaching every receiver unchanged. That is the mass-broadcast arrangement the post-information age is defined against, not the property it introduces.
Communitarian	Content pitched at the shared values of a group. The address is still collective, so it does not reach the level of the single receiver that Negroponte describes.
Personalised	Content assembled for one identified individual from what is known about them. This matches "an audience the size of one".
Impersonal	Content bearing no relation to who receives it. That is the opposite of an audience the size of one.