Communication via New media such as computers, tele shopping, internet and…

Concept: Forms of communication are distinguished by the direction in which messages flow. In one-way (linear) communication a source transmits and the audience only receives. In two-way or interactive communication the exchange is reciprocal: the receiver can respond, that response reaches the source, and it can influence the communication that follows. New media are defined by building this capacity to respond into the communication system itself.

Application: Every medium named in the question gives the audience a way to respond:

• A computer or an internet session accepts input — a click, a query, a post — and returns a response generated from that input.

• Teleshopping invites the viewer to respond to the presentation, by phone or on screen, and that response is what completes the transaction.

• Mobile telephony carries speech and text in both directions between the same two parties.

In each case the audience is a participant rather than only a destination, and the exchange is reciprocal rather than one-way. Communication carried by such new media is therefore termed interactive communication.

Cross-check: The other terms classify communication on different axes, none of which is the direction of message flow:

• Entertainment states the purpose content serves — amusement or diversion.

• Developmental communication states the goal communication is planned for — social and economic development.

• Communitarian states an ideological stance — community ownership and collective participation.

Only interactive communication describes how messages move between the parties, which is what the question asks about.