The information function of mass communication is described as:

2010

The information function of mass communication is described as:

Answer: C. surveillanceConceptIn the functional analysis of mass communication, each media activity is classified by the social need it serves. Gathering and supplying information…

  1. A.

    diffusion

  2. B.

    publicity

  3. C.

    surveillance

  4. D.

    diversion

Show answer & explanation

Correct answer: C

Concept

In the functional analysis of mass communication, each media activity is classified by the social need it serves.

Gathering and supplying information about events and conditions in the environment is called surveillance; interpretation, cultural transmission, and entertainment are separate functions.

Application

The stem asks for the established name of the information function. Monitoring the environment and providing news, warnings, and useful updates corresponds to surveillance.

Contrast

  • Diffusion describes the spread of a message, idea, or innovation through a population; it is a process of circulation.

  • Publicity describes attracting public attention to a person, event, organization, or product.

  • Diversion describes entertainment or escape that gives audiences relaxation.

Result

Therefore, the information function of mass communication is surveillance.

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