The information function of mass communication is described as:
2010
The information function of mass communication is described as:
Answer: C. surveillance — ConceptIn the functional analysis of mass communication, each media activity is classified by the social need it serves. Gathering and supplying information…
- A.
diffusion
- B.
publicity
- C.
surveillance
- D.
diversion
Show answer & explanation
Correct answer: C
Concept
In the functional analysis of mass communication, each media activity is classified by the social need it serves.
Gathering and supplying information about events and conditions in the environment is called surveillance; interpretation, cultural transmission, and entertainment are separate functions.
Application
The stem asks for the established name of the information function. Monitoring the environment and providing news, warnings, and useful updates corresponds to surveillance.
Contrast
Diffusion describes the spread of a message, idea, or innovation through a population; it is a process of circulation.
Publicity describes attracting public attention to a person, event, organization, or product.
Diversion describes entertainment or escape that gives audiences relaxation.
Result
Therefore, the information function of mass communication is surveillance.