Which of the following statements about media audiences are correct? (A)…
2024
Which of the following statements about media audiences are correct?
(A) Inaccurate media coverage may mislead active audiences.
(B) Audiences consume media content with an expectation of reward or gratification.
(C) Infotainment can function as a dysfunction of mass media.
(D) Audiences are uniform across all media.
(E) New media do not provide audiences with a variety of content.
Choose the correct answer from the options given below.
Answer: B. (A), (B) and (C) Only — ConceptMedia-audience analysis treats audiences as active and diverse rather than as one uniform mass. Uses-and-gratifications theory explains media choice…
- A.
(A), (C) and (D) Only
- B.
(A), (B) and (C) Only
- C.
(C), (D) and (E) Only
- D.
(A), (D) and (E) Only
Show answer & explanation
Correct answer: B
Concept
Media-audience analysis treats audiences as active and diverse rather than as one uniform mass. Uses-and-gratifications theory explains media choice through expected needs or rewards, while media functions can also produce dysfunctions or unintended adverse effects.
Application
The inaccurate-coverage statement is valid: misleading coverage can distort even an active audience’s interpretation and choices.
The reward-expectation statement is valid: audiences select and use media to obtain expected gratifications such as information, entertainment, identity, or social connection.
The infotainment statement is valid: when entertainment displaces depth, context, or public-interest information, infotainment can operate as a media dysfunction.
The uniform-audience statement conflicts with audience segmentation and selective exposure; audiences differ in needs, backgrounds, and media habits.
The no-variety statement conflicts with the expanded formats, creators, platforms, and choices made available by new media.
Cross-check and contrast
The set “(A), (C) and (D) Only” includes the audience-uniformity claim while omitting the reward-expectation claim.
The set “(A), (B) and (C) Only” combines the coverage-effect, reward-expectation, and infotainment-dysfunction claims.
The set “(C), (D) and (E) Only” depends on both the audience-uniformity and no-variety claims.
The set “(A), (D) and (E) Only” also depends on both absolute claims and omits the reward-expectation and infotainment-dysfunction claims.
Result
Therefore, the supported set is “(A), (B) and (C) Only.”