Which of the following concepts are related to mass communication ? (A) Global…

2024

Which of the following concepts are related to mass communication ?

(A) Global village

(B) Medium is the message

(C) The extension of man

(D) Pop culture prophet

Choose the correct answer from the options given below :

  1. A.

    (A), (D) Only

  2. B.

    (A), (B) and (C) Only

  3. C.

    (B), (C) and (D) Only

  4. D.

    (A) and (B) Only

Attempted by 11 students.

Show answer & explanation

Correct answer: B

The correct answer is Option B: (A), (B) and (C) Only. This question tests knowledge of key theories in mass communication, specifically those developed by Marshall McLuhan.\nConcept (A) 'Global village' refers to the idea that electronic media shrinks the world, making it feel like a small community. Concept (B) 'The medium is the message' suggests that the form of communication matters more than its content. Concept (C) 'The extension of man' posits that media technologies extend human physical and mental capabilities. All three are foundational McLuhan theories central to mass communication studies.\nOption (D) 'Pop culture prophet' is not a recognized academic concept or theory within mass communication. Since (A), (B), and (C) are valid while (D) is not, the combination in Option B accurately reflects established communication theory.

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