Which of the following characteristics of Mass Communication are true? A. It…
2026
Which of the following characteristics of Mass Communication are true?
A. It needs a mass medium
B. It is impersonal communication
C. It has gatekeepers
D. The feedback is ultrafast
E. It is very cheap/no cost involved
Choose the correct answer from the options given below:
- A.
A, D and E only
- B.
D and E only
- C.
A, B and C only
- D.
C, D and E only
Attempted by 11 students.
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Correct answer: C
Mass communication is characterized by the use of a mass medium (A), impersonal nature towards the audience (B), and the presence of gatekeepers who filter content (C). Feedback is typically delayed, not ultrafast (D), and production/distribution involves significant costs (E). Therefore, statements A, B, and C are correct.