Which theory arose from research conducted at AT&T's Bell Laboratories and…
2024
Which theory arose from research conducted at AT&T's Bell Laboratories and explains how information produced by a sender can be faithfully reproduced by a receiver through a communication channel?
Answer: B. Shannon–Weaver theory — ConceptA communication model represents the elements and flow involved when a message moves from its origin to its destination. In the mathematical tradition,…
- A.
Critical theory
- B.
Shannon–Weaver theory
- C.
Gerbner's cultivation theory
- D.
Walter Lippmann's theory
Show answer & explanation
Correct answer: B
Concept
A communication model represents the elements and flow involved when a message moves from its origin to its destination.
In the mathematical tradition, reliable transmission is analysed through an information source, encoding, a channel affected by noise, decoding, and a destination.
Application
The stem describes research at AT&T's Bell Laboratories and asks how information from a sender can be reproduced at a receiver. These clues identify the linear mathematical model associated with Claude Shannon and Warren Weaver.
Contrast
Critical theory examines power, ideology, and social structures; it is not a transmission-engineering model.
Gerbner's cultivation theory studies how sustained television exposure can shape perceptions of social reality.
Walter Lippmann's work concerns public opinion, stereotypes, and mediated pseudo-environments.
Cross-check
The source–transmitter–channel–receiver–destination chain, together with noise and faithful reproduction, matches the Shannon–Weaver framework.
Result
Therefore, the answer is Shannon–Weaver theory.