In Lasswell's model of communication research, the study of the receiver (the…
2024
In Lasswell's model of communication research, the study of the receiver (the 'to whom' stage) is known as:
Answer: D. Audience analysis — ConceptLasswell's formula divides communication into five questions: who says what, through which channel, to whom, and with what effect. Each question…
- A.
Communicator analysis
- B.
Message analysis
- C.
Noise analysis
- D.
Audience analysis
Show answer & explanation
Correct answer: D
Concept
Lasswell's formula divides communication into five questions: who says what, through which channel, to whom, and with what effect. Each question directs research to a different component: source, message, medium, receiver, or effect.
Application
The phrase 'receiver stage' points to the 'to whom' component. Research centred on the people who receive and interpret a message is audience analysis.
Contrast
Communicator analysis focuses on the sender or source.
Message analysis focuses on the form or content of the message.
Noise analysis focuses on interference or distortion during transmission.
Audience analysis focuses on the receivers of the message.
Result
Therefore, the study at the receiver stage is audience analysis.