Given below are two statements: Statement I: A study of the communicator in…
2023
Given below are two statements:
Statement I: A study of the communicator in the communication process leads us to content analysis.
Statement II: An analysis of 'says what' (the message) is control analysis.
In the light of the above statements, choose the most appropriate answer from the options given below:
Answer: B. Both Statement I and Statement II are incorrect — ConceptLasswell’s communication formula separates an act of communication into five questions: who, says what, in which channel, to whom, and with what…
- A.
Both Statement I and Statement II are correct
- B.
Both Statement I and Statement II are incorrect
- C.
Statement I is correct but Statement II is incorrect
- D.
Statement I is incorrect but Statement II is correct
Show answer & explanation
Correct answer: B
Concept
Lasswell’s communication formula separates an act of communication into five questions: who, says what, in which channel, to whom, and with what effect.
Each question corresponds to a research focus: control analysis studies the communicator; content analysis studies the message; media analysis studies the channel; audience analysis studies the receiver; and effect analysis studies the outcome.
Application
Statement I assigns content analysis to the communicator. The communicator is the “who” component, which belongs to control analysis, so this assignment is reversed.
Statement II assigns control analysis to “says what.” The message is the “says what” component, which belongs to content analysis, so this assignment is also reversed.
Cross-check
Reading Lasswell’s sequence from left to right gives who → control analysis and says what → content analysis; neither statement preserves that mapping.
Result
Both Statement I and Statement II are incorrect.