Given below are two statements: one is labelled as Assertion A and the other…
2026
Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R.
Assertion A: People tend to ignore media messages they feel are in accord with their already-held attitudes and interests.
Reason R: Selective exposure theory suggests that audiences tend to match their choice of media channels and content to their own tastes, ideas and informational needs.
In the light of the above statements, choose the most appropriate answer from the options given below:
- A.
Both A and R are correct and R is the correct explanation of A
- B.
Both A and R are correct but R is NOT the correct explanation of A
- C.
A is correct but R is not correct
- D.
A is not correct but R is correct
Attempted by 6 students.
Show answer & explanation
Correct answer: D
Assertion A is incorrect because Selective Exposure Theory posits that people seek information confirming their views, not ignore messages in accord with them. Reason R correctly describes the theory as audiences matching media choices to their existing tastes and informational needs. Consequently, A is false while R is true.