The etic approach to communication is ______ in character.
2024
The etic approach to communication is ______ in character.
- A.
Restrictive
- B.
Mechanical
- C.
Universal
- D.
Non-cultural
Attempted by 16 students.
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Correct answer: C
The etic approach to communication focuses on external, observer-based perspectives that seek universal patterns applicable across different cultures. This contrasts with the emic approach, which emphasizes culture-specific meanings and insider viewpoints.