Arrange the following in sequence according to Nowak and Warneryd’s model of a…
2026
Arrange the following in sequence according to Nowak and Warneryd’s model of a communication campaign.
A. Manipulative Factors
B. Receiving Group
C. Obtained Effect
D. Intended Effect
E. Points of Departure
Choose the correct answer from the options given below :
- A.
A, D, B, E, C
- B.
D, E, B, A, C
- C.
E, D, B, A, C
- D.
A, C, D, B, E
Attempted by 19 students.
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Correct answer: C
According to Nowak and Warneryd’s model, the communication campaign sequence begins with Points of Departure (E), followed by defining the Intended Effect (D).
Next, the Receiving Group (B) is identified as the target audience. Manipulative Factors (A) are then applied to influence them, resulting in the Obtained Effect (C).
The correct logical order is E-D-B-A-C.