Given below are two statements: Statement I: Content analysis is an approach…
2023
Given below are two statements:
Statement I: Content analysis is an approach to the analysis of documents and texts that seeks to analyze them
in qualitative terms.
Statement II: Content analysis is a very transparent research method.
In the light of the above statements, choose the correct answer from the options given below:
Answer: D. Statement I is false but Statement II is true — ConceptContent analysis is a systematic method for coding recorded communication. It can quantify coded features or interpret meanings, so qualitative…
- A.
Both Statement I and Statement II are true
- B.
Both Statement I and Statement II are false
- C.
Statement I is true but Statement II is false
- D.
Statement I is false but Statement II is true
Show answer & explanation
Correct answer: D
Concept
Content analysis is a systematic method for coding recorded communication. It can quantify coded features or interpret meanings, so qualitative inference is one form of use rather than the defining scope of the whole method.
Transparency comes from explicit units of analysis, categories, and coding rules. When these choices are documented, another researcher can inspect the procedure and attempt replication.
Application
Statement I restricts content analysis to qualitative terms. That restriction is too narrow because content analysis includes both quantitative counting and qualitative interpretation. Statement II describes procedural transparency, which is a recognized advantage of systematic coding.
Contrast
Both statements true: this treats a possible qualitative use as the method’s complete scope.
Both statements false: this overlooks the auditability created by explicit coding rules.
Statement I true and Statement II false: this reverses both methodological distinctions.
Statement I false and Statement II true: this matches the method’s broader scope and its procedural transparency.
Cross-check
A standard procedure may count frequencies of coded categories and may also interpret themes. In either form, a written codebook makes the analysis traceable. The two properties therefore support the same truth-value pairing.
Result
Statement I is false, while Statement II is true.