In which year was the 'Naye Bharat Ke Sapne' campaign launched by Meta and the…

Concept — A government campaign is dated by the official announcement that creates it: the sponsoring ministry's press release or notification. It is not dated by the year the campaign became popular, nor by the wider observance whose theme it borrows. So to date any campaign, fix three things — the sponsoring ministry, its partner, and the date of that official announcement.

Application — 'Naye Bharat Ke Sapne' is the tagline of the Amrit Generation campaign, announced jointly by Meta and the Union Ministry of Women and Child Development. The Press Information Bureau release announcing it is dated 7 June 2023, and participation opened the next day, 8 June 2023. The campaign invited young Indians aged 16 to 18 to post Reels on Instagram and Facebook describing their aspirations for the country; about 50 selected entrants were to meet policymakers and industry leaders.

Key facts to remember

• Partners: Meta, through Instagram and Facebook, with the Union Ministry of Women and Child Development.

• Announcement: Press Information Bureau release dated 7 June 2023; participation opened on 8 June 2023.

• Participants: Indian youth aged 16 to 18, entering through Reels on Instagram and Facebook.

• Recognition: about 50 selected entrants were to interact with policymakers and industry leaders.

Cross-check — Two independent dates attached to the campaign — the ministry's announcement and the opening of participation — fall one day apart in June of the same year, and no Meta–Ministry of Women and Child Development announcement of this campaign exists in 2020, 2021 or 2022. The launch year is therefore 2023.