Which of the following statements is/are correct regarding strategies used to…
2021
Which of the following statements is/are correct regarding strategies used to increase the visibility of an e-commerce website?
I. The website name should be meaningful and easy to guess.
II. Uploading content such as special offers or eye-catching information for regular followers can increase traffic on the website.
III. Social-network icons on the website have no major influence on e-visibility.
- A.
I and II
- B.
II and III
- C.
Only II
- D.
I, II and III
Attempted by 89 students.
Show answer & explanation
Correct answer: A
Statement I is correct because a meaningful and easy-to-guess website name improves recall and helps users find the site again. Statement II is also correct because regularly uploading special offers, useful information, or eye-catching content can increase repeat visits and website traffic. Statement III is incorrect because social-network icons or links can help users share the website and can bring traffic from social platforms. Therefore, only statements I and II are correct.