In which of the following ways do businesses use ICT to build positive…
2023
In which of the following ways do businesses use ICT to build positive customer relationships?
- A.
Inviting customers to their homes
- B.
Creating targeted marketing campaigns
- C.
Placing pop-up ads on websites
- D.
Sending unsolicited emails
Attempted by 101 students.
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Correct answer: B
Businesses use ICT to build positive relationships through targeted marketing campaigns. Data analytics allow for personalized communication that strengthens engagement, unlike intrusive ads or unsolicited emails.