Businesses use ICT to build positive customer relations by :
2023
Businesses use ICT to build positive customer relations by :
Answer: B. Creating targeted marketing campaigns — Businesses use ICT to build positive customer relations primarily through targeted marketing campaigns. These tools allow companies to understand customer…
- A.
Calling customers at home
- B.
Creating targeted marketing campaigns
- C.
Placing pop-up advertisements on web sites
- D.
Sending unsolicited e-mails
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Correct answer: B
Businesses use ICT to build positive customer relations primarily through targeted marketing campaigns. These tools allow companies to understand customer preferences and deliver relevant value, fostering trust rather than using intrusive methods like unsolicited emails.
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