Planned publicity that spreads spontaneously and rapidly “by word of mouth”…
2026
Planned publicity that spreads spontaneously and rapidly “by word of mouth” (but also by social network sites) throughout a potential media consumer market, refers to:
- A.
News
- B.
Viral Advertising
- C.
Communique
- D.
Rejoinder
Attempted by 18 students.
Show answer & explanation
Correct answer: B
The correct answer is Viral Advertising. This marketing strategy relies on individuals sharing content with others, causing it to spread rapidly like a virus through word-of-mouth and social networks. News refers to reporting current events, not specifically planned marketing campaigns designed for viral spread.