Active Audience Theories focus on assessing what ___________.

2026

Active Audience Theories focus on assessing what ___________.

  1. A.

    people do with media

  2. B.

    media does with people

  3. C.

    administration does with media

  4. D.

    regulations impact media

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Correct answer: A

Active Audience Theories emphasize that audiences actively interpret and use media content rather than passively receiving it.

This perspective highlights audience agency in how people do with media.

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