View of mass communication as the representation of shared belief where…

2026

View of mass communication as the representation of shared belief where reality is produced, maintained, repaired, and transformed, is known as the :

  1. A.

    Transmissional Perspective

  2. B.

    Publicity Perspective

  3. C.

    Ritual Perspective

  4. D.

    Critical Perspective

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Correct answer: C

This question refers to James Carey's distinction between the transmission and ritual views of communication. The description provided—mass communication as the representation of shared belief where reality is produced, maintained, repaired, and transformed—aligns with the Ritual Perspective. Unlike the transmission view which focuses on sending information across space, the ritual view emphasizes community and shared meaning over time.

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