Given below are two statements: Statement I: Because of technological strides…
2023
Given below are two statements:
Statement I: Because of technological strides in recent times, words and time as related to communication
have become money.
Statement II: The technological convergence has contributed to the control of mass communication by a few
corporates.
In the light of the above statements, choose the correct answer from the options given below
Answer: A. Both Statement I and Statement II are true — ConceptMedia convergence is the integration of previously separate communication technologies, platforms, and industries. It changes both the economic value…
- A.
Both Statement I and Statement II are true
- B.
Both Statement I and Statement II are false
- C.
Statement I is true but Statement II is false
- D.
Statement I is false but Statement II is true
Show answer & explanation
Correct answer: A
Concept
Media convergence is the integration of previously separate communication technologies, platforms, and industries. It changes both the economic value of communication and the structure of media ownership.
In an attention economy, messages and audience time can be monetized; cross-platform economies of scale can also concentrate distribution and control in a small number of corporate groups.
Application
Statement I describes the commodification of communication: digital reach, advertising, and measurable audience attention give economic value to words and communication time.
Statement II describes corporate concentration: when production, distribution, and platforms converge, large firms can control several communication channels together.
Contrast
“Both Statement I and Statement II are true” recognizes both the monetization of communication and the concentration effect of convergence.
“Both Statement I and Statement II are false” rejects both effects, although each is a recognized consequence of technological change in mass communication.
“Statement I is true but Statement II is false” recognizes commodification but overlooks the ownership-concentration mechanism.
“Statement I is false but Statement II is true” recognizes concentration but overlooks the monetization of attention and communication time.
Therefore, both Statement I and Statement II are true.