From which of the following can the effectiveness of communication be…
2015
From which of the following can the effectiveness of communication be assessed?
(a) Attitude surveys
(b) Performance records
(c) Student attendance
(d) Selection of communication channel
Select the correct answer from the codes given below:
Answer: B. (a), (b) and (c) — ConceptThe effectiveness of communication is assessed through observable receiver-side or outcome evidence. Indicators should show a change or response after…
- A.
(a), (b), (c) and (d)
- B.
(a), (b) and (c)
- C.
(b), (c) and (d)
- D.
(a), (b) and (d)
Show answer & explanation
Correct answer: B
Concept
The effectiveness of communication is assessed through observable receiver-side or outcome evidence.
Indicators should show a change or response after communication, rather than merely describe how the message was transmitted.
Application
Attitude surveys reveal changes in learners’ perceptions or attitudes. Performance records show whether communicated instructions or teaching are reflected in outcomes.
Student attendance is an observable behavioural response in the educational context. Choosing a communication channel is a planning decision, not evidence of the result achieved.
Contrast
(a) Attitude surveys — outcome-related evidence.
(b) Performance records — outcome-related evidence.
(c) Student attendance — behavioural evidence in the learning setting.
(d) Selection of communication channel — a communication-process choice, not a measurement result.
Cross-check
If (d) were used to prove effectiveness, merely choosing a medium would count as success even without any learner response. The first three, by contrast, can be recorded after communication.
Therefore, the supported combination is (a), (b), and (c).