Identify the advantages of content analysis : (A) It is a very transparent…
2023
Identify the advantages of content analysis :
(A) It is a very transparent research method.
(B) It is often referred to favourably as an unobtrusive method.
(C) It is a highly flexible method.
Choose the correct answer from the options given below :
- A.
(A) and (B) Only
- B.
(B) and (C) Only
- C.
(A) and (C) Only
- D.
(A), (B) and (C)
Attempted by 9 students.
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Correct answer: D
Content analysis is a transparent research method because coding schemes are explicit and replicable, validating statement (A).
It is considered unobtrusive since it analyzes existing records without influencing the subjects, validating statement (B).
The method is highly flexible regarding data types and contexts, supporting statement (C). Therefore, option 3 is the accurate choice as it encompasses all valid advantages listed.