In context of information gathering, ranking scale questions ask the…
2022
In context of information gathering, ranking scale questions ask the respondents to –
- A.
Choose one among given answer choices
- B.
Rank list of items in order of importance
- C.
Mark a level of satisfaction on a given scale
- D.
Say Yes or No
Attempted by 180 students.
Show answer & explanation
Correct answer: B
Ranking scale questions require respondents to order a list of items based on specific criteria, such as importance or preference. Unlike rating scales where each item is evaluated independently (e.g., Likert scale), ranking forces a comparative judgment among the provided options.