Which e-business model allows consumers to name their own price for products…

Answer: C2 B

Explanation: The "name-your-own-price" model lets consumers propose the price they are willing to pay for a product or service; businesses then choose whether to accept that price. This is a consumer-to-business interaction, so it is categorized as C2 B.

Key points:

• Consumers initiate the offer by naming a price; businesses respond by accepting or rejecting.

• This model transfers price-setting power to the consumer, which distinguishes it from typical seller-driven pricing models.

• A well-known example is the original Priceline 'Name Your Own Price' service for travel bookings.

Why the other choices are incorrect:

• B2 B (business-to-business): Transactions occur between businesses; consumers do not name prices in this model.

• B2 G (business-to-government): Involves businesses selling to government entities, not consumers proposing prices to businesses.

• C2 C (consumer-to-consumer): Involves exchanges between consumers. Bargaining can happen, but the formal name-your-own-price mechanism is a consumer offering to a business, so C2C is not the correct classification.

Tip: When you see a model where the consumer sets the price and the business decides to accept it, think C2 B (consumer-to-business).