Which type of Intellectual Property Right would a company use to protect its…
2026
Which type of Intellectual Property Right would a company use to protect its unique brand name, logo and slogan to distinguish its products from competitors?
Answer: C. Trademark — CONCEPTIntellectual property rights protect different kinds of intangible assets. The governing rule is to identify the function of the asset: an invention,…
- A.
Patent
- B.
Copyright
- C.
Trademark
- D.
Trade Secret
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Correct answer: C
CONCEPT
Intellectual property rights protect different kinds of intangible assets. The governing rule is to identify the function of the asset: an invention, an original expression, a source-identifying sign, or confidential business information.
A trademark is a source identifier used in commerce. It can cover distinctive words, symbols, designs, and slogans when they identify the origin of goods or services.
APPLICATION
The company wants customers to recognize its products through a brand name, logo, and slogan. These are source-identifying signs used to distinguish one trader’s goods from those of competitors, so the applicable right is a trademark.
CONTRAST
Patent: protects a new invention or technical process for a limited period in exchange for disclosure.
Copyright: protects original expression such as writing, art, music, or software code.
Trade secret: protects commercially valuable information that remains confidential through reasonable secrecy measures.
RESULT
Therefore, the company would use a trademark to protect the brand name, logo, and slogan as identifiers of commercial source.