Which of the following are characteristics of computer-mediated mass…
2024
Which of the following are characteristics of computer-mediated mass communication?
A. One-way communication
B. Massification
C. Interactivity
D. Demassification
E. Asynchronicity
Choose the correct answer from the options given below:
Answer: C. C, D, E Only — ConceptComputer-mediated mass communication uses networked digital systems to distribute messages to large or dispersed audiences. Unlike traditional…
- A.
A, B, C Only
- B.
B, C, D Only
- C.
C, D, E Only
- D.
A, B, E Only
Show answer & explanation
Correct answer: C
Concept
Computer-mediated mass communication uses networked digital systems to distribute messages to large or dispersed audiences. Unlike traditional broadcast-only models, it can combine mass reach with features of mediated interpersonal exchange.
Its characteristic shift is toward audience response, targeted or individualized message flows, and participation that need not occur at the same time.
Application
Evaluate each listed feature against this distinction:
Feature | Assessment | Reason |
|---|---|---|
One-way communication | Not characteristic | Digital networks permit audience response and multidirectional exchange. |
Massification | Not characteristic | Computer mediation permits segmentation and personalization instead of one uniform message for an undifferentiated mass. |
Interactivity | Characteristic | Users can respond, participate, and influence the communication flow. |
Demassification | Characteristic | Content can be directed to narrower groups or individuals rather than only to a mass audience. |
Asynchronicity | Characteristic | Senders and receivers can participate at different times. |
Cross-check and contrast
One-way communication conflicts with the interactive capacity of computer-mediated channels.
Massification describes the uniform-audience tendency of traditional mass communication, whereas computer mediation supports demassification.
Interactivity, demassification, and asynchronicity are mutually consistent features of the same networked model.
Therefore, the correct characteristics are interactivity, demassification, and asynchronicity.