Match the LIST-I with LIST-II. LIST-I Concept LIST-II Description A.…
2024
Match the LIST-I with LIST-II.
LIST-I Concept | LIST-II Description |
|---|---|
A. Chirographic Culture | I. Print Culture |
B. Typographic Culture | II. Speaking to experience the word |
C. Oral Culture | III. Spatial understanding through images |
D. Visual Culture | IV. Writing |
Choose the correct answer from the options given below:
Answer: D. A–IV, B–I, C–II, D–III — Concept: In communication studies each culture label names the dominant technology a society uses to store and pass on meaning, not a period of history. The…
- A.
A–I, B–II, C–III, D–IV
- B.
A–II, B–III, C–IV, D–I
- C.
A–III, B–IV, C–I, D–II
- D.
A–IV, B–I, C–II, D–III
Show answer & explanation
Correct answer: D
Concept: In communication studies each culture label names the dominant technology a society uses to store and pass on meaning, not a period of history. The word roots give the definition away: oral belongs to the mouth and lives in speech, chirographic comes from Greek kheir (hand) and graphein (to write) and therefore means handwriting, typographic comes from Greek typos (impression) and therefore means printing from movable type, and visual belongs to the eye and works through images.
Application: Decode each label into the medium it names, then take the description that is built on exactly that medium.
Concept | Medium the label names | Matching description |
|---|---|---|
A. Chirographic Culture | Handwriting by hand | IV. Writing |
B. Typographic Culture | Printing from movable type | I. Print Culture |
C. Oral Culture | Speech heard in person | II. Speaking to experience the word |
D. Visual Culture | Images seen by the eye | III. Spatial understanding through images |
The required pairing is therefore A–IV, B–I, C–II, D–III.
Cross-check: The four cultures also form a historical sequence — speech first, then handwriting, then print, then the image-saturated present — and printing can only spread a text that writing already made possible, so the handwriting concept and the print description cannot belong together. Reading from the other side confirms the same result: speech appears in just one description, images in just one, print in just one and writing in just one, so every concept has a single home.