In two-step flow of communication, messages pass through (A) Mass Media (B)…
2022
In two-step flow of communication, messages pass through
(A) Mass Media
(B) Opinion leaders
(C) Bureaucracy
(D) Spiritual leaders
Choose the correct answer from the options given below:
Answer: A. (A) and (B) — CONCEPTThe two-step flow model proposes that mass-media messages do not usually move directly to the wider public. They first reach opinion leaders, who…
- A.
(A) and (B)
- B.
(B) and (C)
- C.
(C) and (D)
- D.
(A) and (C)
Show answer & explanation
Correct answer: A
CONCEPT
The two-step flow model proposes that mass-media messages do not usually move directly to the wider public. They first reach opinion leaders, who interpret and relay them through interpersonal influence.
APPLICATION
Here, mass media are the institutional message source and opinion leaders are the intermediaries who carry interpreted messages into social groups. Together they form the two linked stages described by the model.
CONTRAST
Opinion leaders and bureaucracy combine an interpersonal influence role with an administrative structure; bureaucracy is not a defined stage of this model.
Bureaucracy and spiritual leaders combine administrative and religious authority; neither role supplies the model's mass-media stage.
Mass media and bureaucracy combine a broadcast channel with an administrative structure; bureaucracy does not perform the opinion-leader relay role in this model.
RESULT
Therefore, the applicable pair is mass media and opinion leaders.