Match each medium in List I with its characteristic in List II. List I Medium…
2024
Match each medium in List I with its characteristic in List II.
List I | Medium | List II | Characteristic |
|---|---|---|---|
A | Radio | I | Asynchronous |
B | II | High intensity of information | |
C | Hot medium | III | Interactivity |
D | Internet | IV | Only acoustic medium |
Choose the correct answer from the options given below.
Answer: D. A-IV, B-I, C-II, D-III — ConceptCommunication media can be compared on independent dimensions: sensory channel, timing, information intensity, and degree of participation. In…
- A.
A-I, B-II, C-III, D-IV
- B.
A-II, B-III, C-IV, D-I
- C.
A-III, B-IV, C-I, D-II
- D.
A-IV, B-I, C-II, D-III
Show answer & explanation
Correct answer: D
Concept
Communication media can be compared on independent dimensions: sensory channel, timing, information intensity, and degree of participation.
In McLuhan's terminology, a hot medium carries high-definition, information-rich content and requires relatively less audience completion. An asynchronous medium does not require production and reception at the same time, while an interactive medium supports reciprocal participation.
Application
Radio is an audio channel; without a visual component, it is an only-acoustic medium. Therefore A pairs with IV.
A printed work can be produced and read at different times, so print is asynchronous. Therefore B pairs with I.
A hot medium supplies dense, high-definition information, so it corresponds to high intensity of information. Therefore C pairs with II.
The internet permits users to respond, exchange messages, and participate, so it is associated with interactivity. Therefore D pairs with III.
Medium | Matched characteristic |
|---|---|
Radio | Only acoustic medium (IV) |
Asynchronous (I) | |
Hot medium | High intensity of information (II) |
Internet | Interactivity (III) |
Cross-check and contrast
The remaining sequences break at least one defining association:
A-I, B-II, C-III, D-IV assigns the only-acoustic property to the internet and interactivity to a hot medium.
A-II, B-III, C-IV, D-I assigns interactivity to print and the only-acoustic property to a hot medium.
A-III, B-IV, C-I, D-II assigns interactivity to radio and the only-acoustic property to print.
Result
Thus the complete matching is A-IV, B-I, C-II, D-III.