Match List - I with List - II. (Concept) (Area) (A) Transformational appeal…

2024

Match List - I with List - II.

(Concept)

(Area)

(A) Transformational appeal

(I) Political communication

(B) Proxemics

(II) A rhetorical technique

(C) Electronic town hall

(III) Advertising

(D) Anti-Climax

(IV) Study of interactive space

Choose the correct answer from the options given below :

Answer: C. (A)-(III), (B)-(IV), (C)-(I), (D)-(II)CONCEPTCommunication concepts are matched by identifying each term's defining domain rather than by relying on a surface association. Advertising appeals…

  1. A.

    (A)-(I), (B)-(II), (C)-(III), (D)-(IV)

  2. B.

    (A)-(II), (B)-(III), (C)-(IV), (D)-(I)

  3. C.

    (A)-(III), (B)-(IV), (C)-(I), (D)-(II)

  4. D.

    (A)-(IV), (B)-(I), (C)-(II), (D)-(III)

Show answer & explanation

Correct answer: C

CONCEPT

Communication concepts are matched by identifying each term's defining domain rather than by relying on a surface association.

Advertising appeals describe how a message shapes product experience; proxemics studies spatial behaviour; electronic town halls enable political interaction; and anti-climax is a rhetorical arrangement.

APPLICATION

Apply those definitions to each concept:

Concept

Defining clue

Area

Transformational appeal

Changes the perceived use experience or psychological meaning around an advertised product.

Advertising

Proxemics

Examines how people use and interpret interpersonal space.

Study of interactive space

Electronic town hall

Uses electronic media for dialogue between the public and political representatives.

Political communication

Anti-climax

Arranges ideas from stronger to weaker, or ends with a deliberately trivial effect.

A rhetorical technique

CROSS-CHECK / CONTRAST

  • The pairing Transformational appeal–Political communication, Proxemics–A rhetorical technique, Electronic town hall–Advertising, Anti-climax–Study of interactive space assigns the defining domains to unrelated terms.

  • The pairing Transformational appeal–A rhetorical technique, Proxemics–Advertising, Electronic town hall–Study of interactive space, Anti-climax–Political communication similarly shifts every term away from its defining domain.

  • The pairing Transformational appeal–Study of interactive space, Proxemics–Political communication, Electronic town hall–A rhetorical technique, Anti-climax–Advertising reverses the established domain associations.

Therefore, the matched sequence is (A)-(III), (B)-(IV), (C)-(I), (D)-(II).

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