Identify the advantages of open-ended questions in survey research. A.…
2023
Identify the advantages of open-ended questions in survey research. A. Respondents can answer in their own terms. B. They can be quickly administered by the interviewers. C. They allow unusual responses to be derived. Choose the correct answer from the options given below:
Answer: C. A and C only — ConceptOpen-ended survey questions do not restrict respondents to predetermined response categories. Their main strengths are freedom of expression and the…
- A.
A and B only
- B.
B and C only
- C.
A and C only
- D.
A, B and C
Show answer & explanation
Correct answer: C
Concept
Open-ended survey questions do not restrict respondents to predetermined response categories.
Their main strengths are freedom of expression and the possibility of capturing unexpected ideas. They generally take more time to administer and analyse than closed-ended questions.
Application
Statement A reflects freedom of expression: respondents can formulate answers in their own words.
Statement B concerns speed of administration. Open-ended responses usually need more interviewer time and later coding, so quick administration is not their characteristic advantage.
Statement C reflects response breadth: without fixed categories, respondents can provide unusual or unanticipated answers.
Cross-check
A and C both follow from the absence of fixed response categories, whereas B describes an efficiency more typical of closed-ended questions.
Therefore, the applicable statements are A and C only.