Which of the following are advantages of content analysis? It is a: A.…
2022
Which of the following are advantages of content analysis? It is a:
A. Transparent research method
B. Non-reactive method
C. Flexible method
D. Method that does not need a coding manual
E. Method that is free of any kind of framework
Choose the correct answer from the options given below:
Answer: A. A, B and C only — ConceptContent analysis is a systematic method for classifying communication material with explicit categories and coding rules. Its main methodological…
- A.
A, B and C only
- B.
B, C and D only
- C.
C, D and E only
- D.
A, D and E only
Show answer & explanation
Correct answer: A
Concept
Content analysis is a systematic method for classifying communication material with explicit categories and coding rules. Its main methodological strengths include transparency, unobtrusive or non-reactive observation, and flexibility across forms of data.
Application
Apply the definition to each statement:
A is valid: a documented coding scheme and sampling procedure make the analysis transparent and reproducible.
B is valid: analysing existing documents or media does not require participants to react to the researcher, so the method is non-reactive.
C is valid: the method can be adapted to written, spoken, visual, qualitative, or quantitative material.
D is not valid: systematic content analysis uses a coding manual to list dimensions and categories, assign codes, and guide coding decisions consistently.
E is not valid: content analysis still uses an analytical framework or coding scheme; flexibility does not mean absence of structure.
Cross-check
Statements D and E omit the procedural structures that make systematic content analysis transparent and reproducible. Without a coding manual and an analytical framework, coders would lack common categories and decision rules.
Result
Therefore, the supported set is A, B and C only.