Identify the advantages of open-ended questions in survey research. A. It is…

2026

Identify the advantages of open-ended questions in survey research.

A. It is easy to process answers.

B. Respondents can answer in their own terms.

C. They enhance the comparability of answers.

D. They are useful for exploring new areas or ones in which the researcher has limited knowledge.

Choose the correct answer:

  1. A and B Only

  2. A, B and C Only

  3. B, C and D Only

  4. B and D Only

  1. A.

    1

  2. B.

    2

  3. C.

    3

  4. D.

    4

Attempted by 24 students.

Show answer & explanation

Correct answer: D

Open-ended questions allow respondents to express views freely in their own terms (Statement B) and are ideal for exploratory research with limited prior knowledge (Statement D). Conversely, they are difficult to process and code (contradicting Statement A) and reduce comparability due to varied responses (contradicting Statement C). Thus, only B and D are correct advantages.

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