Who coined the expression ‘Marketing Mix’?
2019
Who coined the expression ‘Marketing Mix’?
Answer: D. James Culliton — The term ‘Marketing Mix’ was coined by James Culliton in 1948. He described marketing executives as “mixers of ingredients,” combining various elements like…
- A.
Abraham Maslow
- B.
Peter Drucker
- C.
Henry Fayol
- D.
James Culliton
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Correct answer: D
The term ‘Marketing Mix’ was coined by James Culliton in 1948. He described marketing executives as “mixers of ingredients,” combining various elements like product, price, place, and promotion to achieve marketing goals.
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