1). Food manufacturers spend more on advertising than any other manufacturing…

1). Food manufacturers spend more on advertising than any

other manufacturing group and the nation's grocery stores rank first

among all retailers.

2). Food products lead in expenditures for network and spot

television advertisements, discount coupons, trading stamps, contests,

and other forms of premium advertising.

3). Foods are overwhelmingly the most advertised group of all consumer products in the U.S.

4). In other media - newspapers, magazines, newspaper

supplements, billboards and radio, food advertising expenditures rank

near the top.